Design/ review the elements defining the brand - name, logo, colours, tag lines etc.
Ensure that brand image has lasting impression in the mind of the end consumer and consumers from the target segments identify with the brand
Analyse how the brand is positioned in the market and crystallize targeted consumers insights
Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues
Partner with Marketing Head to understand requirements from the brand and accordingly build brand strategy
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Educational Qualification :
a) Essential: MBA (Tier I Business schools).
a) Essential: 8 to 10 years in brand management/ product marketing / activation from FMCG industry.
Salary: INR 20,00,000 - 25,00,000 P.A.
Industry: FMCG / Foods / Beverage
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Online/Digital
Role: Social Media Marketing Manager
Employment Type: Permanent Job, Full Time